For many years before that, I held contract positions and was avidly freelancing my print design, web design and photography work for Winnipeg collectives of all and SIZES.
Working at Robertson College has taught me the implementations of site design and development on a large business scale. Optimizing and split-testing landing pages with visual cues and call-to-action marketing engrained a tool set that went well beyond the traditional duties as their lead front-end web designer.
During my two years with Robertson, I helped achieve great leaps in conversion rates with New Media Manager, Jordan Fuchs, and gained very useful online marketing tactics from Perry Marshall’s "Landing Page Conversion Express" six-week webinar and D Bnonn Tennant's "Attention-Thievery 101".
Since bringing me aboard Robertson had a 22% increase in conversion rates on my RC.com form redesign, a 44% increase in conversion rates on my redesign of Westervelt College's generic landing page, a 29% increase on my form call-to-actions, which now presides on all Robertson sites and landing pages, and a 44% increase — comparing Q1 of 2012 to Q1 of 2013 — in overall conversion rates after my redesign of Robertson College's main site.
I have been lucky enough to travel around North America shooting and reviewing concerts in Austin, Minneapolis, Calgary, Washington and locally at Winnipeg Folk Fest, TD International Jazz Fest and basically every venue in our fine city.
There's more at my Flickr account.